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Keywords

 

women in sport, media representation, gender and visual culture, athletic identity, empowerment

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Her Game, Reframed

 

Her Game, Reframed is a deeply personal and global photography project that sets out to amplify the stories of female athletes, just as they are. At its core, this two-year research-driven initiative is about rewriting the visual language around women in sport. It’s about seeing them not for how they look, but for who they are and what they do.

Across countries, cultures, and playing fields, Her Game, Reframed documents raw, unfiltered moments of athleticism and resilience. These aren’t posed or polished images, they’re real. And that’s the point. Because for far too long, female athletes have been sidelined by the lens, reduced to aesthetics, or framed in ways that strip them of their power.

Through each photo, I want people to feel the grit in the training and the pride of a personal best. I want to create space for women in sport to be seen fully, not as objects, not as exceptions, but as athletes.

Her Game, Reframed isn’t just about imagery, it’s about impact. It’s about shifting perceptions, challenging outdated media narratives, and opening doors for the next generation of girls to grow up seeing themselves reflected in powerful, unapologetic ways. Because representation matters, and when we change what we see, we change what we believe is possible.

As the founder and editor of Balance Magazine, a print publication dedicated to documenting athletes around the world in extreme outdoor sports, I’m deeply committed to telling stories that often go unseen. With this project , I aim to continue traveling and documenting the stories of women in sport, culminating in a powerful photobook and public exhibition that honors their strength and presence.

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Athlete interactions

Présenté dans le cadre classique du Musée Tessé, ce projet met en dialogue des femmes athlétiques contemporaines avec des peintures du XVIᵉ au XXᵉ siècle. À ces époques, la femme était souvent représentée comme une figure délicate, enfermée dans un idéal de beauté restreint. Mes photographies viennent questionner et enrichir cette histoire. Chaque portrait montre des femmes dont la résilience n’est pas symbolique mais vécue, marquée par la force, le mouvement et la discipline. Leur présence contredit le récit visuel persistant qui associe la féminité à la fragilité. Les palettes de couleurs font écho aux tonalités des tableaux environnants, permettant à ces athlètes d’occuper visuellement le même espace tout en le redéfinissant. Installées dans des cadres anciens, les images se fondent d’abord dans l’environnement muséal, avant de révéler, à qui les observe de près, une nouvelle vision de la féminité. Ce projet invite le public à réfléchir à la manière dont les représentations façonnent nos attentes, et à reconnaître que la résilience peut elle aussi être une forme de beauté.

Femmes de Résilience

ongoing (2024-today)

Presented within the traditional setting of the Musée Tessé, this project places contemporary athletic women in dialogue with paintings from the 16th to the 20th centuries. During these periods, women were often depicted as delicate figures, confined within a narrow ideal of beauty. My photographs question and enrich this narrative. Each portrait shows women whose resilience is not symbolic but lived, marked by strength, movement, and discipline. Their presence contradicts the persistent visual narrative that associates femininity with fragility. The color palettes echo the tones of the surrounding paintings, allowing these athletes to visually occupy the same space while simultaneously redefining it. Installed in antique frames, the images initially blend into the museum environment before revealing, to those who observe them closely, a new vision of femininity. This project invites the public to reflect on how representations shape our expectations and to recognize that resilience, too, can be a form of beauty.

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©2026 GayatriJuvekarPhotography

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